Head of Social Media and Digital Transformation (Closed)

Job Category: Head of Social Media and Digital Transformation Location: Football House, sec-19, Dwarka, New Delhi
Date : 04-03-2025 to 15-03-2025
Area : Social Media
Type of Contract : contract
Email Application with one page resume to : hr@the-aiff.com
Email Subject : Application for the post of “Head of Social Media and Digital Transformation”
Application Deadline : March 15, 2025

#Key Responsibilities:

  • Developandexecute a comprehensive social media and digital strategy for Indian football, with a focus on national teams across all age groups.
  • Drive high quality content creation and oversee a team of content providers and social media managers.
  • Lead digital production efforts, ensuring innovative and engaging storytelling across all social media managers.
  • Transforming the AIFF website catering to the modern trends.
  • Establish engagement and communication strategies for key stakeholders, including fans, sponsors and media professionals.
  • Position www.the-aiff.com as the primary hub for Indian football information, ensuring alignment with the overall brand vision and messaging.
  • Facilitate digital integration and collaboration between state football associations and the national federation.
  • Strengthen brand identity and explore monetization opportunities for social media content and digital platforms.
  • Utilize social media analytics and digital tools to track performance and optimize engagement strategies.
  • Identify trending topics and storytelling opportunities around Indian football for amplification on AIFF’s digital channels.
  • Launch PR and social media campaigns to promote key events, tournaments and grassroots initiatives.
  • Drive targeted efforts to promote and enhance the visibility of women’s football in India.
  • Collaborate with state football associations to facilitate communication and integration with the national federation.
  • Minimum 3-5 years of experience required.